2026: A year the sporting world has been waiting for
From the roar of the FIFA Men’s World Cup to the grass courts of Wimbledon, 2026 is one of the most event-dense sporting years in recent memory. Major international tournaments, domestic finals, athletics championships and motor racing are stacked across every month of the calendar. For brands wanting to connect with audiences around these moments, the opportunity is significant, and with our sporting design templates, acting on it has never been more straightforward.
Template designs for every sport and every event
We maintain a library of design templates spanning all major sports: football, tennis, cricket, rugby, golf, athletics, motor racing, and more. These templates can be applied to any product in our range, from keyrings and trolley coins to ID card holders and reusable cutlery. The product itself does not need to be sports-shaped; any item from our catalogue can carry a sporting theme.
Templates are available at two levels:
- Generic sport themes: a football or tennis theme that works across any campaign or audience
- Specific event themes: tied to a named event, such as Wimbledon, the FA Cup final, the British Grand Prix at Silverstone, or the FIFA World Cup
The FIFA World Cup 2026: the biggest of them all
Running from 11 June to 19 July 2026 across the United States, Canada and Mexico, the FIFA Men’s World Cup is the centrepiece of the sporting calendar this year. With 48 nations competing for the first time, global broadcast audiences in the billions, and months of build-up coverage, it represents a sustained period of public engagement that few other events can match.
Brands that choose to align with football this year (whether through a World Cup-specific design or a broader football theme) are speaking to an audience that is already engaged, already excited, and already sharing content. Branded merchandise placed in this context travels further and means more.
Add your customer’s logo, colours, brand
Our sporting templates are designed as a starting point, not a finished article. Each one can be built upon with your customer’s own branding (logo, brand colours, and any specific messaging) to create merchandise that feels entirely their own. The sporting context does the heavy lifting on theme and relevance; the brand does the work on identity.
This is particularly useful for:
- Companies sponsoring sporting events or club partnerships
- Businesses wanting to run seasonal promotions tied to major tournaments
- Brands looking to connect with customers through shared enthusiasm for sport
- Campaigns targeting fan communities or sporting demographics
White-label marketing resources included
As with all CHX products, our distributors have access to our white-label marketing resources through the CHX Marketing Hub. All ready to be used with distributor branding applied, with no CHX branding visible to the end customer.
The March 2026 monthly white-label email mailer is dedicated to sporting template features, giving distributors a ready-to-send piece of marketing to put directly in front of their customers. To receive the mailer as part of the monthly programme, get in touch.
How to get started
To request a design mock-up, explore the Marketing Hub resources, or sign up to the monthly white-label email mailer, click on one of the options below:
View Online White Label Marketing Hub Resources
Sign Up for the Monthly White-Label Mailer
Request a Sporting Template Mock-Up
