You may have already spotted a fresher look creeping into CHX Products’ event displays over the last year. This has been a slow burn project to make sure our brand pillars, including sustainability and UK manufacturing, were properly reflected in our brand visuals.
The five commitments behind our Planet Positive Promise haven’t changed: Always Recycled, Personal Service, Made in the UK, Built to Last, and Sustainably Made. What’s changing is how clearly we present them. A new colour palette leans into green for nature and sustainability, and red and blue nodding to the Union flag for Made in the UK. A leaf icon, cardboard and wood now run through our visuals too, alongside a new line sitting next to our promise: promotional merchandise that’s genuinely better for your brand, your customers, and the planet.
What this means for you
It’s a refresh, not a rebrand. Our logo remains the same, alongside the same Planet Positive Promise you already know. This won’t impact your white label resources, so the products and templates you already use will look and work exactly as they do now.
What’s next
You might see some interesting new unbranded marketing assets coming your way over the coming months, to help you sell our sustainable, UK made products. Our website itself is a bigger project of its own, and will follow at a later date. Watch this space.
