Pride is no longer a seasonal afterthought for brands in the UK – it is a commercial and cultural moment that organisations plan for months in advance. For distributors of branded merchandise, that means one thing: the window to get Pride products into your portfolio, and in front of your customers, is now.
At CHX Products, we have a dedicated Pride range made entirely in the UK from 100% recycled plastic. Every product is print-to-order, with dispatch from just 5 days, and available from a minimum of just 50 units – making it genuinely accessible for even your smaller customers.
What makes the range stand out for 2026 is the availability of the Progress Pride flag design across our products. The Progress Pride flag represents a broader and more inclusive vision of the LGBTQ+ community, incorporating the chevron design that acknowledges transgender, non-binary, and People of Colour within the movement. For brands seeking merchandise that communicates genuine allyship rather than a token gesture, it is an increasingly important distinction.
Our Pride range includes trolley coins, keyrings, badges, frisbees, drink safety covers, ID card holders, and more – all carrying the vibrant rainbow colour palette and available with your customer’s branding printed alongside the Pride design.
The case for early ordering is straightforward. Pride events in the UK run from late May through to August, with the largest events attracting audiences in the tens of thousands. Customers who leave merchandise decisions until April or May face a narrower window, higher risk of disappointment, and less time to use the products for internal campaigns, employee gifting, or event giveaways.
For distributors, adding Pride merchandise to your active catalogue now means you can begin proactive conversations with customers earlier – positioning yourself as a supplier that plans ahead and understands the cultural calendar.
Browse the Pride range or contact us to discuss your requirements and request samples or a mockup – we can add the Progress Pride flag to any product in our range.
