According to The Drum, Europe’s largest media platform – Brands need to plan for the long haul, and get even more visible in front of their potential target audience.
Promotional merchandise is an engaging way to increase brand awareness and build brand affinity, especially when these promotional items are gifted to consumers (55% are more favourable to brands after receiving a Promotional Gift, BPMA)
The current situation is seeing businesses cancelling events and shutting its doors – all at the same time trying to offer support to their customers and staff.
Brands are aiming to find new ways to innovate and stay connected with their consumers online. Schools and child related services are trying to harness technology to keep in contact.
The overriding feeling is that we need to stick together, support one another, be kind and reach out.
Staying in touch in a positive and uplifting way can offer respite to customers, and 83% of people who receive promotional merchandise can recall the brand 12 months after receiving the item. – helping your clients in the long term.